For Halloween 2011, British-based company Cadbury (owned by Mondelēz International after its controversialKraft Foods corporate takeover), launched horror-themed confectionary Vampire Mallows and Freaky Fingers. The former are made with a biscuit base, wrapped in low cocoa milk chocolate, filled with mallow and a blood-red blackcurrant sauce filling. Freaky Fingers are the white chocolate biscuit fingers the company normally produces, except when broken they are again blood-red.
Like many Halloween tie-ins these were an obvious attempt to rebrand a familiar product with a slightly ghoulish twist but were brief fearsome fun for kids and adults who act like kids…
Posted by AJS
Categories: 2010s, British horror, food and drink, vampire
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