Olay‘s #KillerSkin TV spot advert was shown during the 2019 Superbowl. The comedic commercial is a slasher movie parody and stars Sarah Michelle Gellar (Scream 2; Buffy the Vampire Slayer).
Adweek has reported that “According to Olay, despite the fact that nearly 50 percent of the NFL’s fanbase is female, only a quarter of Big Game ads feature women, a statistic that inspired the team to take action.” According to Stephanie Robertson, Olay’s North American brand director. “They want to feel something, and we want to bring something fun and unexpected so not only our female fans, but all fans find a really great message from Olay.”
The Saatchi & Saatchi TV ad ran 31 seconds long, however Olay has since released a minute long version online, along with three alternate endings.
Other horror-related adverts:
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